From different generations and backgrounds, Esther and Paul come together on common beliefs and a common project:
1. Traditional "white cube" art galleries are intimidating and exclusive
2. There is an endless supply of extraordinary contemporary and vintage works of art that sleeps and remains invisible to the general public.
3. Make this offer to the public in a simple, transparent and friendly way, it is possible and it is our commitment.
The “no-frills gallery” was born!